Forestfire
July 24th, 2008I’ve started work on forestfire.gr, an experiment which aims at bypassing every single “traditional” media channel in Greece in order to reach as many people as possible to come to terms with all things wrong. This sounds like web3.0/[insert your most hated “religion” here]/digital-revolution BS, and may end up being exactly that. In any case, my refusal to deal with traditional media in Greece originates in a few observations I’ve made:
- ”Corruption” would be an understatement when trying to describe the greek media landscape. You not only have opinion makers indulging in what can be described in extremely derogatory terms with politicians and upper-level execs, in effect supercharging modern anonymous and greedy practices, in addition you have a mob which rests assured that belonging to a clan, as it were, either by supporting a particular football team, buying products from particular companies or bending over for the bank assures them of a long and prosperous life. How surprised they are when they realize that, well, maybe not.
- Describing politics in what was once the birthplace for western democracy and now goes head to head trying to be the worst of the worst in this part of the world would take a long time. Suffice it to say that you are effectively made passive since any grass roots movement is either totally neglected by traditional media (except for a few left-wing shops that need to get their image straight first) or ridiculed, or made into a target for populists (that also need to check with a PR consultant on how to behave) or ignored.
- “Religion is opium for the masses” never sounded more right than now and here. Substitute “tv” for “religion” and there you go. Spoon-feeding people crap is unfortunately not a crime, so I need to come up with something that IS a crime to nail the buggers that misbehave.
There will be a beta invite, API, viral marketing and all that. Soon. I hope.